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The Orelli Paris Case Study by PGF

In a world facing urgent environmental, social and economic challenges, the call for sustainable development has never been louder. The United Nations’s 17 Sustainable Development Goals (SDGs) provide a blueprint for progress: from clean water and gender equality to climate action and consumption patterns. 

While the SDGs are often applied to large-scale infrastructure, public policy or humanitarian work, there is a powerful yet under-explored frontier: the beauty and skincare industry. When beauty is re-imagined through the lens of sustainability, it can become a force multiplier for social impact—accelerating multiple SDGs simultaneously.

This article examines how Orelli Paris—an upcoming, French-inspired, Indian-rooted skincare brand developed under PGF’s initiative—embodies this convergence of beauty + purpose, and how it can become a model for intentional, sustainable beauty driving global goals.

1. The Link Between Beauty & Sustainable Development

The cosmetics and skincare sector is massive and intersects deeply with social, environmental and economic systems: ingredient sourcing, manufacturing, packaging, distribution, consumer use and disposal. A recent industry piece noted that:

“The skincare sector holds the potential for greater contributions to the broader global agenda for sustainable development.” Bioli

For example:

• Ingredients sourced unsustainably may degrade ecosystems or cause land-use issues (SDG 15: Life on Land).
• Packaging waste and plastics leak into oceans (SDG 14: Life Below Water) and burden landfills.
• Over-production and “fast beauty” consumption drive resource inefficiencies (SDG 12: Responsible Consumption & Production).
• Beauty products that promote well-being contribute to SDG 3: Good Health & Well-being.

In short, the beauty industry has a latent potential to accelerate multiple SDGs—but only if approached with intentional design, ethical sourcing, transparent operations, and consumer empowerment.

2. PGF’s Vision: Beauty with a Mission

At PGF, our mission is rooted in the belief that sustainability is not optional—it is survival. We operate across all 17 SDGs, bridging global frameworks with local action in India, while drawing inspiration from France’s leadership in climate diplomacy and circular economy models.

When we embarked on the Orelli Paris initiative, we asked: How can a beauty brand do more than sell products? How can it deliver measurable impact aligned with global goals? The result is a vision that places beauty, empowerment and ecosystems at its core.

3. Orelli Paris: A Case Study in Sustainable Beauty

Orelli Paris is designed as a French-inspired skincare brand produced in India, built on three pillars: science, sustainability, and social impact. Below are the key features of the brand and how each ties back to the SDGs.

a) Scientific & Effective Formulations

The brand’s signature products—such as the Collagen + PDRN Cream and Mask—are crafted with advanced actives, combining Korean skincare innovation with French elegance. This focus on performance ensures the products deliver real well-being (SDG 3). By using high-efficacy formulas, the brand avoids wasteful cycles of over-buying or ineffective products.

b) Sustainable Packaging & Circular Design

Orelli Paris prioritises glass packaging, refill systems and minimal plastic use. According to research in natural cosmetics, sustainable design must consider ingredient sourcing, production, packaging and end-of-life disposal. NATRUE
By opting for reusable/refillable containers and reducing single-use plastics, the brand advances SDG 12 (Responsible Consumption & Production), SDG 13 (Climate Action), SDG 14 (Life Below Water) and SDG 15 (Life on Land).

c) Women Empowerment & Livelihoods

A key social mission of Orelli Paris is to train and empower rural Indian women as beauticians, mobile salon entrepreneurs and trainers. This contributes directly to SDG 5 (Gender Equality) and SDG 8 (Decent Work & Economic Growth). When women gain skills, income and autonomy, the ripple effects strengthen communities and drive inclusive growth.

d) Transparent Supply Chains & Ethical Sourcing

By aligning with French-style sustainability frameworks (circular economy, eco-innovation) and Indian rural supply chains, PGF ensures transparency, fair labour practices and ecosystem sensitivity. These practices map onto SDG 16 (Peace, Justice & Strong Institutions) and SDG 17 (Partnerships for the Goals) by strengthening credible institutions and cross-sector cooperation.

4. Mapping Orelli Paris to Key SDGs

Here is a more detailed mapping of how the brand advances specific SDGs:

This multidimensional approach means that beauty becomes a lever for sustainable development, not just a commercial venture.

5. Why This Matters — For Consumers & the Planet

Many consumers today—especially Gen Z and millennials—aren’t just looking for good skincare. They are seeking brands with purpose. According to sustainability-in-beauty research, industry players are recognising that the life-cycle of beauty products must integrate environment, ethics and social impact. Bioli+1

By presenting Orelli Paris on the PGF platform, we invite consumers to be part of a larger mission. They are not just buying a cream—they are supporting empowerment, ecological responsibility and global cooperation. This shift elevates the brand from a mere product to a movement.

6. The Beauty of French-Indian Collaboration

Orelli Paris draws inspiration from France’s excellence in sustainability—its circular economy policies, ecological transition ministry, and philanthropic institutions. PGF brings local scale, urgent action and Indian-ecosystem contexts. This combination produces a Franco-Indian beauty brand that is uniquely positioned for global relevance.

The value proposition is clear:

• French elegance + innovation
• Korean skincare science
• Indian diversity and scale
• NGO-driven ethos for real impact

This is not just branding—it’s meaningful differentiation in an overcrowded skincare market.

7. How Consumers, Investors and Stakeholders Can Support the Mission

For Consumers:

• Choose consciously: opt for brands that commit to sustainability and social impact.
• Engage with PGF and Orelli Paris campaigns: join tree-planting events, volunteer training, or eco-beauty workshops.
• Share the story: spreading awareness helps transform the industry culture.

For Investors / Stakeholders:

• Look at Orelli Paris as a double-bottom-line enterprise: commercial success + measurable impact on SDGs.
• Consider partnerships, CSR tie-ups, or philanthropic sponsorships via PGF to amplify women empowerment, rural entrepreneurship and circular beauty systems.

8. A Call to Action

At PGF, we believe every person deserves access to clean air, water, health and a healthy environment. Beauty is no longer divorced from these priorities—it is intertwined with them.

Orelli Paris is our flagship initiative in sustainable beauty. Through it, we invite you to join us. Whether you’re a consumer seeking conscious luxury, a stakeholder aligned with social entrepreneurship, or a partner eager to support Indo-French sustainability cooperation—you are welcome.

Together we can show that sustainable beauty isn’t just a trend—it’s a pathway to accelerated progress on the UN SDGs.

Join us. Let’s work for nature.

“Travailler pour la nature – Working for Nature.”